Imagine having a super-reliable employee to help with your small business. They not only faithfully follow your directions but also learn along the way to improve their work. 

Best of all? Their wages are very affordable, they hardly take up any office space, and you’ll never find them snacking on lunches left unguarded in the fridge. Of course, this isn’t a person we’re describing but a quickly growing technology called generative AI.

Generative AI

Also known as generative artificial intelligence, generative AI focuses on creating new and original content based on patterns and data it has been trained on. It’s like being able to generate something original in the kitchen with the ingredients you have on hand (compared with following a recipe).

Generative AI magic comes by way of machine learning, analyzing, and pulling ideas from huge sets of data. Studying patterns, relationships, and structures within the data lets AI generate new content that’s catchy and unique.

Different Than Traditional AI

Traditional AI systems are designed for specific tasks or decisions based on predefined rules. But generative AI is capable of putting together fresh content like text, images, music, or video — making it a potential game-changer for individuals working to get an idea online. 

Generative AI has a relatively short but impactful history in the field of artificial intelligence

The concept was first introduced in 2014 with a new approach to training AI models by setting them against each other in a competitive manner. This innovative idea led to the development of a new class of AI algorithms that are capable of generating realistic and complex data, such as images, music, and text.

As an example, let’s look at GoDaddy Airo™

Utilizing Generative AI

When a user searches for a domain and enters a few basic details about their idea and goals, this AI experience uses this “prompt,” in AI-speak, to help make that idea a reality. Those quick inputs let GoDaddy Airo™ help name a business, launch a domain, and handle tasks — such as creating a coming-soon page, providing options for a logo, and setting up social and email calendars — from that first AI prompt. It can instantly deliver all this without requiring a deep time investment or a need for tech skills.

For instance, someone hoping to expand their business through social media marketing could use GoDaddy Airo™ to suggest catchy social handles and posts for their various platforms. But generative AI has diverse applications beyond content generation, such as scheduling campaigns, product design, and recommendations based on customer behavior.

When you consider what this emerging technology can do, it becomes clearer the competitive edge that can be gained through generative AI — and its place in the future of any business venture.

Tune in to the Science Channel to watch Web Wise at 10 AM ET on Saturday, May 25 and the Discovery Channel on Sunday, May 26 at 9 am!