George sends Greg to the World of Innovation to explore how digitized cash back programs are helping shoppers save with every trip to the grocery store.

According to Statista, 88 percent of U.S. consumers used coupons in 2020, with a predicted 142.3 million US adults redeeming online coupons within the year. This figure is projected to grow in 2021. But what is the evolution of coupons, and how did they come to be so integral to shopping?  The 1880s to 1920s: […]

Consumers’ habits have changed over time, but one thing has not: the use of coupons. Coupons have only increased in popularity since their birth in the late 1880s, and retailers have gotten smarter as to how to get consumers to actually spend more money with coupons. In fact, Invesp found that 77% of shoppers spend […]