Kat Schneider founded Ritual when she was four months pregnant and couldn’t find a prenatal vitamin she trusted. She found herself asking basic questions: Is it safe? Is it effective? Does it contain anything I wouldn’t want in my body? Those questions revealed what she saw as a larger issue in the supplement industry and inspired a simple idea: women should know what they are putting in their bodies and why.
Schneider’s approach was shaped by her own story. She came to the United States from Ukraine as a child and watched her parents build new careers through entrepreneurship and education. She later worked in venture capital and technology, experiences that helped shape how she approached building Ritual and rethinking an established industry.
Transparency became a key part of Ritual. The company built a traceable supply chain that allows consumers to see where ingredients come from and why they are included. Ritual also focuses on how those ingredients are delivered in the body, using technologies such as delayed-release capsules and a beadlet-and-oil design that separates water-soluble and fat-soluble vitamins.
Schneider also encourages consumers to look beyond terms like “clinically studied.” She recommends looking for independent certifications such as Clean Label Project, NSF, and USP, along with peer-reviewed and published clinical studies that reflect the product, dosage, and population.
Looking ahead, Schneider sees personalized health, wearables, and AI creating new possibilities, but believes those advancements need strong scientific evidence to back them. She is particularly focused on expanding research into women’s health, including fertility, pregnancy, postpartum health, perimenopause, and menopause. For Schneider, the future of supplements is not just about personalization. It is about having the research to understand what women actually need.
Read Exclusive Stories
Bookmark & Save Articles For Later
